Top Nigerian Producers Who Collaborated With Netflix’s $23M Investment In Nollywood

Over the last eight years, Netflix has invested over $23 million in Nigerian films, helping to boost Nollywood’s international recognition. As part of its strategy to expand African content, Netflix’s involvement has included both film acquisitions and exclusive commissions, resulting in the production of groundbreaking films that have captured global audiences.

Despite recent reports that Netflix is scaling back its commissioning efforts, focusing instead on acquiring films that meet its production standards, the platform continues to play a vital role in shaping Nollywood’s global presence. From 2016 to 2022, Netflix’s contribution went beyond financial support, including backing for film schools and other initiatives aimed at strengthening the African film industry.

This article highlights top Nigerian producers who have successfully partnered with Netflix, showcasing the creativity and diversity within Nollywood. These producers have not only helped create internationally acclaimed films but also contributed to building a sustainable and innovative film industry.

As Netflix redefines its strategy in the African market, the legacy of these collaborations remains integral to Nigerian cinema’s global success.

Kemi Adetiba: A Visionary Filmmaker

Kemi Adetiba, a Lagos-born lawyer turned filmmaker, has carved a unique path in Nigeria’s entertainment industry. She initially studied law at the University of Lagos but later transitioned to the media, starting as a radio host at Rhythm 93.7 FM. Her career expanded into television, where she worked on shows like Studio 53 and Maltina Dance All.

A graduate of the New York Film Academy, Adetiba’s career in filmmaking began with directing music videos for renowned artists such as TY Bello and Omawumi. Her short film Across a Bloodied Ocean earned international recognition and set the stage for her feature film debut, The Wedding Party (2016), which premiered at the Toronto International Film Festival (TIFF).

Adetiba’s storytelling skills and innovative work reached new heights with King of Boys (2018), a film that captivated Nollywood with its deep exploration of power, ambition, and betrayal. Starring Sola Sobowale as Alhaja Eniola Salami, the crime-political thriller featured a diverse cast, including Toni Tones, Illbliss, Reminisce, and Osas Ighodaro.

King of Boys: Netflix’s First Nigerian Original Series

In 2021, Adetiba took King of Boys to the next level with the release of King of Boys: The Return of the King, Netflix’s first Nigerian original series. This sequel continued the gripping saga of Alhaja Eniola Salami as she fought to reclaim her political power. The series featured an exceptional cast, including Sobowale, Toni Tones, Nse Ikpe-Etim, and Richard Mofe-Damijo.

Adetiba’s work has set new standards for Nollywood and amplified African stories on the global stage, helping to reshape the perception of African cinema.