Popular reality TV star and disc jockey, Tolanibaj, has advised veteran Afrobeats musicians whose creativity has dwindled to gracefully step away from the music scene.
Tolanibaj stressed that retiring should not be seen as a failure but as a wise move to protect their hard-earned legacies. She cautioned that continuing to release lackluster tracks risks damaging their brands.
Her remarks come in the wake of widespread backlash surrounding the latest musical releases from top Afrobeats figures like Davido, Wizkid, and Burna Boy, with fans and critics actively debating their work across social media platforms.
Speaking candidly through a video posted on her TikTok page, Tolanibaj questioned why some Nigerian artists seem reluctant to evolve or shift focus to the business side of the music industry.
“When your music no longer connects with your audience, it’s time to transition. If you’ve built an incredible legacy, why allow yourself to be constantly compared to the new generation of artists?” she queried.
Tolanibaj went on to recommend a path forward, suggesting that these legends should consider becoming music executives, helping to mentor and promote emerging talents. She cited Olamide and Don Jazzy as prime examples of artists who have successfully transitioned into influential industry figures.
She emphasized,
“There’s no shame in stepping away. It’s far better to protect your brand than to saturate it with mediocre songs. Many great artists are guilty of this. If your past discography was top-tier, maintain that standard. It’s even better to explore other avenues like becoming a lifestyle influencer than to keep putting out uninspired music.”
Her call highlights the growing sentiment among fans and industry observers that musical icons must recognize when it’s time to redefine their roles in the entertainment world.
For more insights on how artists are successfully pivoting careers, check out this article from Billboard.
Related Posts:
- Davido’s Latest Album Faces Mixed Reactions
- The Evolution of Nigerian Music Executives
- Top Reasons Artists Should Transition Into Business
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