Jumia Review: Black Friday Campaign Highlights E-Commerce Growth in Nigeria’s Hinterlands

Jumia, Nigeria’s leading e-commerce platform, has reported significant success from its 2024 Black Friday campaign, which highlights the expansion of online shopping into rural areas. Running from November 1 to November 30, the campaign offered discounts of up to 50% on a variety of products, including mobile phones, electronics, fashion, beauty, and home goods, attracting […]