Nigerian Music Industry Strength

Jaywon: Thriving in the Nigerian Music Industry Requires Thick Skin

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Jaywon Advises Artists to Build Resilience Against Social Media Trolls

Popular Afrobeats singer Jaywon has shared insights on how musicians can navigate the challenges of the Nigerian music industry, emphasizing that only those with thick skin can survive.

He pointed out that the industry is not meant for the weak, as social media criticism is inevitable for artists. According to Jaywon, even top-tier musicians like Davido, Wizkid, and Burna Boy frequently face online trolling. He believes that any artist who is not mentally prepared for backlash may struggle to sustain a career in the industry.

Artists Should Stay Online to Promote Their Craft

Jaywon advised his fellow musicians not to quit social media because of negative comments but instead use it as a platform to push their music. He stressed that despite the harsh criticisms, staying active online is crucial for success in today’s digital era.

On his X (formerly Twitter) handle, the singer wrote:

“Some of my colleagues call to discuss the current state of the industry and ask how I handle online rants and disrespect. My response is always the same: the industry today is not for the weak.

Look at the level of criticism directed at artists like Davido, Wizkid, and Burna Boy. If you’re not ready for it, you won’t last. The attacks will come, and the only real escape is to log off, but we can’t do that. This is our life, our passion, and we must keep moving forward.”

The Reality of Online Criticism in the Music Industry

Jaywon’s statement sheds light on the increasing influence of social media on musicians’ careers. In a world where digital presence plays a vital role, artists must learn to embrace both praise and criticism while maintaining focus on their goals.

For more insights on how artists manage online criticism, check out this report on social media impact on musicians.


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