How To Make Money Curating Content For Social Media: A Simple Guide

Let’s keep it real — if you’re always the one in your group chat dropping fire memes, trending news, or those “must-see” videos, then you already have a skill that’s in demand: content curation.

Brands want attention. You know how to get it. That’s where content curation for social media comes in — and yes, you can get paid for it.

What Is Content Curation?

Content curation means finding great content you didn’t create (like articles, tweets, videos, etc.), adding your own voice or insight, and sharing it with the right audience at the right time. Think of it like being a digital DJ — you’re mixing tracks (aka posts) that get people nodding along and sticking around.

You’re not guessing. You’re selecting content that aligns with a brand’s tone, voice, and audience — and doing it consistently.

How to Make Money from It

There are two main ways to earn with content curation:

Freelancing – You work with multiple brands or entrepreneurs on a contract basis.
In-house or agency work – You’re a dedicated content manager handling social strategy and curation full-time or part-time.

Sites like Contently and Skyword connect skilled curators with brands looking for standout content. If you’re good at spotting trends and adding a sharp caption, you’re in the right lane.

Pro tip: Build your profile on Contently with a few curated samples. Brands look at your portfolio first, not your resume.

Tools That Help You Curate Like a Pro

Here’s where it gets practical. These are your content curation weapons:

Feedly – Pulls content from blogs, news sites, and YouTube channels in one feed.
Pocket – Save great finds to share later.
Buffer or Hootsuite – Schedule curated posts across multiple platforms.
BuzzSumo – Find content that’s performing well in your niche.

These tools don’t just save time — they make sure you’re sharing what actually works.

Who’s Hiring Content Curators?

Honestly? Almost every business with a social media presence.

Here are some examples:

Startups that can’t afford a full-time content team.
E-commerce brands looking to keep feeds active and engaging.
Coaches and consultants who want to stay relevant but don’t have the time.
Media companies who need people to keep up with viral trends.

And here’s a helpful internal resource if you’re ready to start freelancing with zero experience.

How to Stand Out as a Curator

Know your audience. You’re not just posting for fun — you’re curating for clicks, shares, saves.
Add context. Don’t just repost a cool article. Add a comment, an emoji, a call-to-action. Make it yours.
Stay on-brand. Each brand has its vibe. Match it. Don’t just share; share what fits.
Use analytics. Platforms like Buffer and Instagram Insights show what’s working. Double down on that.

Real Talk: Why This Works

People crave good content but don’t always have time to find it. Brands know this. They need someone to consistently deliver relevant, engaging, audience-focused content.

That someone can be you — whether you’re working from your laptop at home or running a side hustle while sipping coffee.

And no, you don’t need a marketing degree. You just need a sharp eye, good taste, and consistency.

Quick Checklist to Get Started

Set up a portfolio (even if it’s just a curated Instagram grid or Notion page).
Create an account on Contently or Skyword.
Learn one or two tools like Feedly and Buffer.
Start curating content in a niche you like (tech, fashion, wellness, etc.).
Reach out to small businesses or brands and offer a sample week of curated posts.

According to HubSpot’s Social Media Trends Report, curated content makes up about 40% of most brand’s social posts, proving it’s not just valuable — it’s necessary.

Final Thoughts

If you’re already great at finding and sharing cool stuff online, don’t just do it for free. Content curation is one of the lowest-barrier, high-reward ways to earn online today. No need to reinvent the wheel. Just be smart about what you share — and who you share it for.

So go ahead. Turn your scroll into a side hustle.